DELL OPTIPLEX

The older OptiPlex models used the Pro 1.0 design language. The Pro 1.0 design language was minimal and purposeful. It utilized blocked regions and used an angled diamond pattern for ventilation areas. The Pro 2.0 design language is still purposeful, but has become softer and incorporates a new angled vent pattern.

Pro2 design EXPLORATION

The Pro 2.0 design language was an update to the Pro 1.0 design language which had been established a few years prior. This design language exercise was a collaboration between all the Dell designers. We looked at the future of Dell. We thought about future technologies and how people would use Dell products.

Dells graphic design team produced inspiration boards for potential venting and lighting ideas. 
We looked algorithmic patterns, architecture, automotive, organic and origami patterns for inspiration. 

There was a lot of exploration involved into developing a new vent pattern. In the early phases, many patterns were explored in 2D using Adobe Illustrator. I explored patterns based on distorting geometric shapes. The exploration looked at both aggressive and conservative patterns.

The SVP was very drawn to automotive inspired patterns. We looked at how patterns can be layered and floating.

The Dell design team explored a variety of patterns in CAD. We looked at patterns influenced by the automotive industry, as well as looked at angled geometric patterns.
I helped with 3D modeling and rendering for concept presentation. 

Chosen directions

After reviewing the perf patterns, we pursued with two different types of vent patterns. We looked at how the angled hole
and the floating paddle would look on the premium minitower chassis.

We applied the “angled hole” design direction to the OptiPlex chassis family. The family includes a micro form factor, small form factor, entry level mini tower and premium mini tower.

We explored branding and name placements for the “angled hole” design direction. The branding and name placements has to work successfully as a family.

Branding and name placements options were explored for the “floating paddle” design direction as well.

Based on the exploration, some prototypes were made to see how a smaller logo placement would look.

After reviewing the options, further prototypes were made. The final design is a combination between the left two options,
featuring the silver stripe with branding and an I/O island giving more area for ventilation.

The latest OptiPlex towers can come with the latest 10th generation Intel processors, NVIDIA Geforce GTX graphics cards, USB 3.2 Type-A/Type-C ports and plenty of room for expansion. With the right options, it can support graphics intensive peripherals like 3D goggles and multiple 4K monitors. The OptiPlex line offers many options for whatever you need at a good value. OptiPlex has always been one of the most popular lines in Dells product lineup.